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Green Dreamer: Sustainability and Regeneration From Ideas to Life

Aug 25, 2018

Considering that a lot of our environmental, social, and public health issues today are driven by irresponsible business practices, how can we turn this around so that we can collectively use the power of business for good? In spite of knowing what we need to preserve our clean water, clean air, biodiversity, and healthy ecosystems, why is it that we still have resistance against these fundamental, shared human needs?


Michael Lenox, Co-Author of 'Can Business Save the Earth?,' Tayloe Murphy Professor of Business Administration, and Senior Associate Dean and Chief Strategy Officer at University of Virginia's Darden School of Business, shares his wisdom with us.



[5:21] One thing about inspiring systemic change through business that most people don't understand.


[5:41] Michael: "Markets and business are the most powerful institutions we've ever invented, and they can be a real catalyst for change and innovation."


[9:56] What motivated Michael to write his book.


[11:36] Kaméa: "Between consumer awareness, changes in business, and changes in public policy, is there one that has to come first in order for the others to follow?"


[14:58] Michael's thoughts on the politicization of technology, economic development, and job creation with regard to sustainability.


[17:14] The importance of helping those who have been negatively affected by eco-technology (like those who work in the coal industry).


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